The Latest Viral TikTok Trends You Need to Know

The more time I spend on TikTok, the more I notice trends that I don’t just scroll past — I save them. A handful of recent ones felt especially thoughtful and fun, so I decided to put them together here. Consider this a roundup of the trends I genuinely liked.

1. The Anti-Branding Movement: A Clean-Slate Approach to Beauty

One of the more thoughtful TikTok shifts is the rise of de-branded beauty — users peeling off labels from skincare, makeup, and household products. For some, it’s a minimalist love letter to visual quiet. For others, it’s a personal experiment: Do I actually love this product, or do I simply love the brand identity?

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Some even wrap their lipsticks in plain white paper to test texture, longevity, and color payoff without marketing influence — a refreshingly honest take on the modern beauty routine.

2. The Rise of “Grandma Hobbies”

While hustle culture loses its shine, TikTok is embracing the soft, grounding world of “grandma hobbies.” Knitting, embroidery, baking, gardening, journaling — slow, tactile activities that steady the mind and bring emotional clarity.

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It’s a natural extension of the growing Martha Stewart–inspired aesthetic, where coziness, domestic rituals, and quiet creativity feel not old-fashioned, but beautifully intentional.

3. The “Olsen Tuck”: Hair as an Accessory

A subtle but surprisingly influential trend is the “Olsen tuck” — slipping your hair inside a turtleneck, sweater, or coat. TikTok credits Mary-Kate and Ashley Olsen for the look, which instantly adds a touch of quiet luxury and soft mystery.

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Fans say it makes any outfit appear more cohesive and elevated, almost editorial — an effortless styling trick hiding in plain sight.

4. The iPhone 5 Nostalgia Revival

In a wave of early-2010s nostalgia, Gen Z has begun resurrecting the iPhone 5, 5s, and 6. The appeal? The warm interface, the grainy camera, the compact design — everything that feels more “alive” than today’s crisp, ultra-HD world.

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Entire TikTok categories are dedicated to vlogging on retro iPhones.

5. The Four-Phase Winter Survival Routine

One of TikTok’s most fascinating recent discussions is the idea of dividing winter into four emotional phases — a framework designed to support mental well-being during the colder months.

Phase 1 — Sept 27 to Nov 2

A gentle entry into winter: cozy drinks, outdoor evenings, decent daylight. This is the preparation phase — defining routines and planning what will carry you through the darker periods.

Phase 2 — Nov 2 to Dec 22

Here, structure becomes your anchor. A consistent sleep schedule, wellness habits, workouts, and pre-planned activities reduce apathy and protect mental balance.

Phase 3 — Dec 22 to Mar 8

The emotionally heavy stretch. TikTok encourages a mindset shift: treat this period like hibernation. Lower expectations, embrace rest, and introduce a daily guaranteed dopamine source — a warm bath, a show, a ritual. A trip, even a short one, helps reset the system.

Phase 4 — Mar 8 to Mar 22

The slow reawakening. Light returns, energy rises, and plans begin to feel exciting again. Winter hasn’t ended fully, but the emotional tone has.

Why These Trends Matter

What ties these trends together isn’t aesthetics, but intention: a collective shift toward slower living, nostalgic comfort, emotional awareness, and quiet refinement. TikTok may be fast-paced, but the ideas shaping it today are gentle, grounded, and surprisingly enduring.